WWF and Honduran Producer Association use Bonsucro as foundation for agreement

1st April 2018

Using Bonsucro as a core reference point, a newly-signed agreement promises to accelerate improvements in sustainable sugarcane production in Honduras.

The World Wildlife Fund for Nature (WWF) and the Sugar Producers Association of Honduras (APAH) have signed a memorandum of understanding to establish sustainability principles in the cultivation and production of sugarcane in Honduras. As part of the agreement, WWF and APAH will use the Bonsucro Production Standard to develop the axes and indicators for a ‘Sustainable Principles Guide’.

Miguel Hernández, Bonsucro’s Regional Director for Latin America said of the agreement: “Bonsucro, as a platform for change, is pleased to see organisations such as WWF and APAH using the Bonsucro Production Standard as the reference point for their own programmes, ensuring that they are developed with the credibility and robustness that the Standard brings while putting them in a sustainability context that works for the local producers. Collaboration is key for positive change within the sugarcane industry, and this agreement is a good example of key actors in Central America working together for continuous improvement.”

Andreas Lehnhoff, Director of WWF Guatemala/Mesoamerica indicated: “At WWF we are establishing alliances throughout the world to promote food production sustainability.  Best agriculture, social and working practices, as well as the adoption of voluntary international standards, bring multiple benefits to producers, communities and the environment. They make productive processes more efficient, reducing the ecological footprint, improving community relationships and making more competitive and sustainable businesses.”

The APAH welcomed the collaboration with WWF: “As part of the efforts and commitments with society, the sugarcane industry of Honduras is pleased to join efforts with WWF, a global, prestigious and well-known organisation, which allows us to perform efforts to identify the ruling principles for sustainability within our autoregulation strategy, which leads us to improve even more our performance and will allow more progress for the efforts that the sugar agroindustry makes in Honduras”, explained Gerardo J. Guillen of APAH.

Want to know more?


María del Rosario Calderón

Communications Officer, WWF Guatemala / Mesoamérica


(502) 2366-5856 Ext. 120


Marcelo Lacayo González

Image and Communications Coordinator

Sugar Producers Association of Honduras


(504) 2239-4933


Miguel Hernández

Regional Director for Latin America


+44 (0)203 735 8514